Most agencies set up Google Ads, hit run and pray. Our framework is different.
Phase 1: Foundations (Week 1) Map the buyer journey, install conversion tracking, audit landing pages and write 5 ad variations per ad group.
Phase 2: Launch (Week 2-3) Start with exact + phrase match, manual CPC, single keyword ad groups for top intents.
Phase 3: Optimise (Week 4-8) Kill keywords below 0.8x target ROAS. Promote winners to broad match with smart bidding.
Phase 4: Scale (Week 9+) Layer Performance Max, expand to display retargeting, build lookalike audiences.
The result: predictable, scalable revenue.